Ad Teardown Log

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Ad Teardown Log

Watch an ad, answer the nine questions, and log it. After enough teardowns, the Patterns tab shows how winning ads get a prospect to go looking for a new solution.

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Start with one ad.

Pick a competitor ad that has been running for a while, watch it twice, then hit New breakdown and answer the nine questions in your own words.

  1. Log the brand, format, and hook, and upload the MP4.
  2. Answer each question with what the ad actually says or implies.
  3. Write the content takeaway: the post or video this breakdown gives you.
  4. Tag it (niche, angle, mechanism) so patterns show up across ads.

Compare one question across every ad

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Who can use this

Only these emails can see and edit breakdowns. Add a strategist's email here, then send them the link. They create an account with that email the first time they sign in.